Advergaming is a growing trend, it is now common for many brands launch games to generate engagement through their websites or social networks, however, there are examples of full games with a higher level of production that have become reference within the gaming culture, giving more brands than they could get through apps and games more ephemeral value.
Here are 3 examples of Advergaming that have gone down in history of the video game industry.
1. Pepsiman
This game uses the Pepsi brand starring Pepsiman, a pet originated in Japanese territory which enjoyed wide popularity during the late nineties and early dosmiles.
2. M & M's Shell Shocked
The M & M's had a long career in the game industry, and this title is part of six games released until 2000.
3. America's Army
At the beginning of the new millennium, the figures for Army Recruiting US were the lowest in 30 years, so the government of that country invested a large sum of money in a campaign to increase the number of young recruits, which He failed, so the government sought unorthodox methods: a game that simulates life in the army, and the result was America's Army.
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