TECHNOLOGY Why Apple has not yet revealed the sales results of its watch? Simple enables the authoritative Advertising Age: "They are not good." There are four problems with Apple Watch.
User-friendliness was one of the main reasons for the success of the iPhone. You had no longer a laptop, an MP3 player, a camera, a GPS unit and a cell phone pocket. All these functions were merged into one convenient device that fits in your pocket. Apple Watch goes against this trend. You should now have two phones in your pocket.Why not transform the watch into a wrist phone?
Advertising Age concludes that Apple should not see her watch as an accessory for the iPhone, but as a brand new brand for people who have no iPhone.
Not the first category in the
Leaders are almost always the ones who first had their idea. Lipton tea.Nescafe instant coffee. And so on. But Tim Cook looks not so: "We were not the first MP3 player; we were not the first tablet, we were not the first smartphone, but we were the first modern smartphone. we will also be the first with the modern smart watch, the first that will really matter. " Uh, Tim?The iPhone was the first smartphone with a touchscreen, clearly demonstrated a new category as the rapid demise of BlackBerry.
Lack of a new brand name
Names are important. The iPod, the iPhone and the iPad. Three brands that Apple has become the world's most valuable company. Instead of launching a fourth brand choose Apple choose to christen its new smart watch 'Apple Watch. And why? An incomprehensible decision, because if a company commits its brand to get a small portion of an existing market, which invariably leads to mediocre results. Think Red Bull Cola, Heinz mustard, Stella Artois cider and more.
A broad product line
Few revolutionary products have been launched with a broad line. Almost every successful new brand was launched with a limited line. The iPod has gereleaset with one model. The iPhone with two models: 4GB and 8GB. The iPad by one. And now Apple chooses to launch 38 different models of its Watch? At some stores it? Advertising Age gives one simple branding rule it: when you launch a new brand, you love the simple things better. When consumers become aware of your brand and its attributes can later add other models to your line. Not during the launch, please.
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